Fresh ink – Business cards have arrived

A company without business cards would be like an astronaut without a rocket. I therefore proudly present the newest addition to my wallet.

What information should be on the card?

After evaluating many different business card designs I started drafting and printing the first prototypes. Initially, there was a lot of contact information on the card – in essence every way to get into contact with me. If you are a big company with hundreds or even thousands of employees this might be a good idea. However, if you are a small design agency, this doesn’t really make sense. This is why details like phone number and other communication methods as well as detailed address information had to make way for the simplicity of clean emptiness. In the end I only had the essentials on the card – my name, email address as well as the website url. I decided that by having these breadcrumbs of information present, my business card would feature the most fundamental thing any business card needs to provide – namely – a gateway for getting into touch. Any communication methods not written out on the card can be established based on first contact. In the end you anyway add a contact to your mobile phone or computer and the handed out cards land on a stack of fellow business cards.

Simple and effective design

Having settled with the amount of contact information I wanted to have on the card itself, the only things remaining were the logo, company name and tag line. The logo is visible from both sides whereas one side hosts the company name and tag line whereas the other shows all the necessary contact information. It was crucial for me to create a design that is simple and effective at the same time. The card only has to deliver what it is supposed to deliver – nothing more and nothing less.